“Germany’s most sought-after residential company in 2022”: BUWOG wins an award
BUWOG - glücklich wohnen. Im Social Listening schneidet die BUWOG gut ab. Foto: BUWOG
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“Germany’s most sought-after residential company in 2022”: BUWOG wins an award

Good results for BUWOG Bauträger GmbH: it’s one of the beneficiaries of a nationwide study by the F.A.Z. Institute and IMWF Institute for Management and Economic Research and has been awarded the certificate for “Germany’s most sought-after residential company 2022”.

 

Together with the IMWF Institute for Management and Economic Research, the F.A.Z. Institute regularly analyses the reputation of companies in online media and social platforms. In the study “Germany’s Most Sought-After Products and Services”, social listening data is analysed for approximately 13,500 service providers and products, with the following areas considered and evaluated: price-performance ratio, customer satisfaction, quality, service, recommendation, desirability.

 

For this study, around 28 million mentions, nearly 1.1 million emojis and 88.4 million viralities were identified and assigned to the companies examined within the research period from November 2020 to October 2021. Virality refers to the circulation of information from a text through comments, retweets, linking or other reactions. The results are now available in the current “GERMANY’S MOST SOUGHT-AFTER PRODUCTS & SERVICES 2022” report (in German).

Communicate with a wide variety of target groups

Dr Ingrid Fitzek-Unterberger, director of Marketing & Communication:

 

“Today, products and services not only have to offer good quality and good service, they must also provide active and up-to-date information, communicate with a wide variety of target groups and be compelling in holistic storytelling. Transparent dialogue via social media offers brands such as BUWOG a great opportunity to be actively recommended by consumers who are already persuaded. Thus we are very pleased with BUWOG’s favourable performance in this evaluation by the F.A.Z. Institute and IMWF.”

IMWF was founded in 2007 to build a bridge between science and business.

In the course of digitalisation, the institute has positioned itself as a laboratory for big data and artificial intelligence projects.

 


“Today, products and services not only have to offer good quality and good service, they must also provide active and up-to-date information, communicate with a wide variety of target groups and be compelling in holistic storytelling. Transparent dialogue via social media offers brands such as BUWOG a great opportunity to be actively recommended by consumers who are already persuaded.”

Dr. Ingrid Fitzek-Unterberger _ Abteilungsleiterin Marketing und Kommunikation


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Michael Divé

About the author

Michael Divé

Responsibility at BUWOG: Team Leader Communications and Press Officer BUWOG Germany.

Michael Divé (43) heads corporate communications and digital channels in Germany. After studying media management at RheinMain University in Wiesbaden and Toulouse (France), he worked as a journalist and media manager for various media and retail companies.

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