Architecture meets brand: BUWOG wins the 2022 German Brand Award
Ausgezeichnete Architektur. Hier das BUWOG-Referenzprojekt HAUS AN DER DAHME in Berlin-Grünau. Foto: BUWOG
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Architecture meets brand: BUWOG wins the 2022 German Brand Award

The annual German Brand Awards were presented in Berlin on 9 June 2022. The distinction awards good design and achievements in the field of product development and communication. BUWOG won in three classes of the competition, one of them in the architecture category “Building & Elements”.

 

The German Brand Award is one of the most important international awards and is presented by a German Design Council-led jury. Introduced in 1953 by the German Bundestag, the German Design Council helps strengthen design as an economic factor. That’s because great design, great architecture and great communication services decide more than rational reasons whether buildings, service or consumer goods are popular or accepted – and maybe even loved.

BUWOG: quality orientation and innovative strength

And so today, over 1,200 entries vie for the jury’s favour and the desired trophy each year – for example, in the coveted architecture category “Building & Elements”.

BUWOG won here, as it did the year before. It didn’t win the award for an individual project or building, but for the company’s overall architectural achievement. As one of the most active private project developers for residential real estate, BUWOG currently has around 32,000 apartments under construction or in planning.

Daniel Riedl, the member of the management board of Vonovia SE responsible for BUWOG’s operations in Austria and BUWOG development in Germany, was also delighted about the award: “With the creation of sustainable housing and the appropriate communications support for our activities, the BUWOG brand stands for quality orientation and innovative strength.”

The list of architecturally sophisticated reference projects with sustainable qualities is long: whether BUWOG THE VIEW – a multiple-award-winning design ensemble, the BUWOG THE ONE development in Europacity, or elaborate refurbishments of listed buildings such as the Speicher twins in the Spandau-based development, BUWOG SPEICHERBALLETT.

Daniel Riedl: “The award in the architecture category shows that we implement a significant degree of architectural and functional qualities in our neighbourhood developments – for the residents and the surrounding areas.”

 

BUWOG also received two trophies in the Strategy & Creation category this year:

The marketing activities surrounding BUWOG’s 70th anniversary won as the best 360° campaign in the capital representative office of Telekom AG in Berlin. BUWOG orchestrated a cross-media summer campaign and various corporate events in Germany and Austria to mark the anniversary.

Who’s who in German business

The list of award winners includes renowned corporations and small and medium-sized enterprises.

Siemens snapped up the award for Brand Experience of the Year with a sensational, newly designed Siemens Visitor Center, about which the jury said: “THE IMPULSE manifests a new dimension in communication.” In its outstanding building in Amberg,  global player Siemens presents itself to visitors as a thought leader in automation. The theme: “Feel the heartbeat of future automation.”

As a sustainable brand, Ritter Sport was named Sustainable Brand of the Year.

Nachhaltigste Marke – Ritter Sport

The jury justified this as follows: “When Ritter Sport began supporting cocoa farmers in Nicaragua more than 30 years ago, it was only the first of many milestones on the way to becoming a contemporary chocolate brand for which sustainability now isn’t mere marketing, but consistently embodied in every area of the company.”

Indeed, the history of sustainability at chocolate producer Alfred Ritter GmbH & Co. KG is a long one. Like many competitors before it, the company put extensive sustainability measures into practice along the value chain: commitment to cocoa farmers in Nicaragua since 1990, introduction of recyclable packaging in 1991, self-generated green electricity since 2002, recipes without flavourings and consistently climate-neutral production since 2019.

“Be bolder!”

Like a BOSCH – Boris Dolkhani ist Brand Manager of the Year 2022. Foto_BOSCH

A special honour was bestowed on the Brand Manager of the Year: Boris Dolkhan, Senior Vice President Corporate Marketing, Brand Management & Communication Strategy at BOSCH, responsible for communication activities and the latest campaign #LikeABOSCH.

When asked about his recipe for success, he explained in the GBA interview: “Think with a cool head, act with a passionate heart, tepidness is boring. So with a small, highly motivated team, we’ve succeeded in rejuvenating the brand and making it more attractive to new potential employees. My tip: Be bolder!”

 


“Think with a cool head, act with a passionate heart, tepidness is boring.”


 

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Michael Divé

About the author

Michael Divé

Responsibility at BUWOG: Team Leader Communications and Press Officer BUWOG Germany.

Michael Divé (43) heads corporate communications and digital channels in Germany. After studying media management at RheinMain University in Wiesbaden and Toulouse (France), he worked as a journalist and media manager for various media and retail companies.

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