Another kind of Berlinale fever: BUWOG creates a monument to Berlin’s film history
Photo, from the left: Andrea Eichholz, Jan-Henning Neske (BUWOG project management), Daniel Riedl (BUWOG managing director and member of the executive board of Vonovia SE), carpenter, Alexander Happ (BUWOG managing director), Dr. Heide (Luther Rechtsanwaltsgesellschaft mbH). Photo credit: Claudia Hechtenberg
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Another kind of Berlinale fever: BUWOG creates a monument to Berlin’s film history

Perfect timing for the Berlinale – and yet an unusual event featuring a topping-out wreath rather than a red carpet: in Berlin-Weißensee BUWOG celebrated the topping out for the new construction project MAY & NIELSEN, thus recalling Berlin’s history in film.

 

The unusual project name MAY & NIELSEN calls attention to two film legends who had their breakthrough in Berlin: Joe May and Asta Nielsen.

 

Joe May was born in Vienna in 1880 and was one of the most well-known Austrian film directors and producers. The pioneer of German film celebrated international screen success with cinema films such as “The Mistress of the World” (1919) and “The Indian Tomb” (1921).

Asta Nielsen, after whom the BUWOG project is also named, was born in Copenhagen in 1881. Beginning in 1910 the Danish actress advanced to become one of the most well-known silent film stars with films such as “Intoxication” (1919) and “Kürfürstendamm” (1920).

 

Residential property with a history in film

Film studios already existed in the 1910s and 1920s in Berlin’s Weissensee district, including Joe May’s glass studios, where elaborate historical epics and realistic dramas were created. In Weißensee, at that time known as “Little Hollywood”, there were successful silent movie classics filmed such as “The Cabinet of Dr. Caligari”, which is still commemorated today by a plaque in the city centre. 100 years ago today, the film city of Weißensee was the trendy gathering place for the scene.

 

Alexander Happ, managing director of BUWOG Bauträger GmbH:

 

Alexander Happ begrüßt die Gäste
Alexander Happ begrüßt die Gäste

“With our MAY & NIELSEN project, we’re erecting an architectural monument to the glamorous cinematic epochs of Berlin and resurrecting a neighbourhood that will soon be filled with new life.”

 

Following a successful topping out, the work is now making good progress. 63 apartments will be built in the May & Nielsen project; completion is at the end of 2019.

 

 

More information

Find out more about MAY & NIELSEN on our project website.

 

Author

Michael Divé

Michael Divé

Responsibility at BUWOG: Senior Communications and PR Manager and Press Spokesperson for Germany.

I am responsible for press relations in Germany at the BUWOG Group. Together with the Marketing & Communications team, I organise the contacts to the media and the public and provide comprehensive information. I was previously employed as a journalist for various print and online media and as marketing and communications manager in various companies in the trade and services sector.
I love discovering new issues with "journalistic curiosity". The BUWOG Group has plenty of exciting stories – from land acquisitions to various development projects to corporate issues. Here in BUWOG's blog I report on them and look forward to providing insight into a wide variety of areas.

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